Callsource News & Updates

CALLSOURCE RECEIVES “HIGHEST RATED” DRIVINGSALES DEALER SATISFACTION AWARD

Thu, 26 Jan 2012 10:54:40 -0800

CallSource® Ranked #1 in Dealer Satisfaction in Call Management Category

Westlake Village, CA – February 3, 2012 – CALLSOURCE is the recipient of the “Highest Rated” Call Management Award in the third annual DrivingSales Dealer Satisfaction Awards. CallSource received the highest dealer satisfaction ranking in the Call Management category, as determined by the thousands of auto dealers who are part of the DrivingSales.com community.

“At CallSource we provide our dealerships with the tools they need to manage their telephone leads and maximize their marketing spending,” said Elliot Leiboff, president of CallSource. “We are honored to receive the DrivingSales Dealer Satisfaction Award again this year, because it means dealers are successfully implementing our solutions to increase their sales revenue and improve the quality of their customer service.”

CallSource is celebrating 20 years delivering actionable business intelligence and powerful marketing, sales, and training tools. CallSource solutions ensure that every lead is tracked, every call is recorded and every opportunity is followed up. They help you make information-based decisions resulting in increased return on investment and improved business results.

The DrivingSales Dealer Satisfaction Awards, presented in conjunction with the 2012 National Automobile Dealers Association (NADA) Convention & Expo, measure dealer satisfaction by allowing dealers to rate and review their vendors at DrivingSales.com Vendor Ratings, the industry’s only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons. The awards also incorporate the results of the 2011 Vendor Ratings survey, which was deployed to nearly 18,000 dealerships nationwide.

“We are proud to present the DrivingSales Dealer Satisfaction ‘Highest Rated’ Call Management Award to CallSource for achieving the most coveted accolade of all, the satisfaction of its dealer customers,” said DrivingSales CEO and Founder Jared Hamilton. “This award, based on the direct input of the dealer community, recognizes service providers like CallSource who are leading the way in innovation, performance, and customer service. We congratulate CallSource on excelling in meeting and exceeding the needs of its dealer customers.

Full award results are available online at http://dealersatisfactionawards.com/. Broadcast coverage of the DrivingSales Dealer Satisfaction Awards ceremony will be available at www.drivingsalestv.com following NADA.

About CALLSOURCE - CallSource® is celebrating 20 years delivering actionable business intelligence and powerful marketing, sales, and training tools. CallSource solutions ensure that every lead is tracked, every call is recorded and every opportunity is followed up. They help you make information-based decisions resulting in increased return on investment and improved business results.

About DrivingSales Vendor Ratings

DrivingSales Vendor Ratings at is the industry’s only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons “searchable by category, company or rating” and is one of the most popular features of DrivingSales.com. Dealers are asked to rate their vendors on a 1-5 star scale, including whether they would recommend the vendor product to colleagues, and why they would or would not recommend the product.

About DrivingSales.com

DrivingSales is the auto industry's fastest-growing, most influential trade media property focused on delivering actionable profit-building information and business intelligence to auto retailers and industry professionals. Approximately, one in every four dealerships in the United States has a registered member in the DrivingSales community.

DrivingSales' information network includes flagship property DrivingSales.com (www.drivingsales.com), the world's largest car dealer social network; DrivingSalesTV (www.drivingsalestv.com), an interactive web channel which helps car dealers and auto professionals keep tabs on their industry and emerging technologies 24/7; DrivingSales University, an on-demand training platform where dealerships learn the latest web strategies from top e-commerce experts; DrivingSales Executive Summit (DSES) the industry's leading conference where progressive dealers collaborate and learn from world renowned experts, and DrivingSales Dealership Innovation Guide, a quarterly free publication featuring case studies of the industry's most innovative dealerships, solutions and best practices.

CallSource Media Relations:

Elliot Leiboff

eleiboff@callsource.com

(800) 500-4433

DrivingSales Media Relations:

Melanie Webber (melanie@mwebbcom.com), mWEBB Communications, 424.603.4340

Angela Jacobson (angela@mwebbcom.com), mWEBB Communications, 714.454.8776

CallSource DealSaver Mobile App Now Available in The App Store

Mon, 23 Jan 2012 13:50:23 -0800

The Only App for Sales, Parts and Service that lets Auto Dealerships Recover Lost Revenue Opportunities from Anywhere - at Any Time

Westlake Village, CA – January 23, 2012 – CallSource®, Innovators in lead management, business analytics and employee training solutions, has launched its new DealSaver® mobile application for the auto industry. The App alerts dealerships of any missed revenue opportunities in the sales, parts and service departments.

Now available for both 3G and 4G iPhones, with Android capabilities soon to follow, the DealSaver App is the first to deliver such alerts directly to a Smartphone to any CallSource call tracking and DealSaver subscriber.

DealSaver, from CallSource, reviews incoming calls to a dealership and identifies missed revenue opportunities. It promptly sends an alert to notify the appropriate manager in time to save the deal. Alerts include caller contact information, analyst notes and a recording of the call.

“What is exciting about the App,” says Pogo Parr, Vice President of CallSource Auto Division, “is the freedom and convenience it gives to dealers. Now they can recover lost sales, assign ownership and call customers back no matter where they are. The App makes ‘desking deals’ a thing of the past.”

With a touch of the Smartphone display, the App lets users return customer calls, assign follow-up to an employee, view reports of lead assignments and follow-up calls and review alert activity.

“Many revenue opportunities are lost in the parts and service departments as well,” adds Elliot Leiboff, CallSource president. “The DealSaver App delineates which incoming calls are for sales and which are for service or parts and then instantly alerts the appropriate person. More than just a time-saving feature, the App allows every department at the dealership to be more readily available to their customers.”

To find out more about the new DealSaver mobile App - visit http://mobile.callsource.com

CallSource® is celebrating 20 years delivering actionable business intelligence and powerful marketing, sales, and training tools. CallSource solutions ensure that every lead is tracked, every call is recorded and every opportunity is followed up. They help you make information-based decisions resulting in increased return on investment and improved business results.

Employee Spotlight

Wed, 10 Aug 2011 08:06:15 -0700

Tammie DiPiazza joined the CallSource Auto Division in November as our new regional account manager in the Michigan area. Prior to joining us, Tammie worked with AutoTrader.com was with Auto Mart for 12 years.

Jennifer Verbrugghe has been promoted to regional sales director – Automobile Division

January 2012 – EMPLOYEE SPOTLIGHT with Jennifer Weiler

How long have you been working in the Automotive Industry?
J: A few months after I graduated college at Mount Saint Mary's University in Maryland I moved from my hometown in southern New Jersey to Myrtle Beach, SC where they launched an AutoMart Magazine publication (started by Aynsley Zulpo, CallSource employee in the automotive division) I worked there for 4 and a half years until they ceased printing in 2009. I was then given the opportunity to transfer to AutoTrader.com where I worked for the past 3 years until coming on board CallSource in December.

What is your personal business/work philosophy?
J: Growing up with a dad who owns his own business and in a competitive Italian family, I was raised to have a strong work ethic and integrity in business.

What has been the key to your success over the years?
J: I constantly push and challenge myself to see what I can accomplish. Also, always doing what's best for the company and what’s best for the dealer is always a standard that has gained me a great deal of respect with clients.

What do you believe is the biggest advantage the CallSource suite of products brings to our dealers?

J: Being in the automotive and advertising side of the business the last several years has allowed me to see the benefits and advantages CallSource brings to the table. DealSaver, especially, is a tremendous product for any dealer who has a million things to do and not enough time in the day! This product allows us to be the eyes and ears that every dealer needs to better their business.

What do you like to do when you are not working?
J: When I'm not working I love to spend time with family and friends, cook, go to the movies, travel, and volunteer. My husband and I are very involved in the lives of middle and high school students and I have a passion to empower and encourage young girls to thrive.

Tell us a little about your family?

J: My husband, Brian and I were high school sweethearts and have been happily married for the last 5 and a half years.

Honda Dealership Saves Additional 5-7 Sales per Month

Fri, 30 Sep 2011 10:23:46 -0700

Jay Honda has been the largest Honda Dealer in Cleveland, Ohio for that last eleven years. It has consistently ranked first, second or third in a five state region out of 110 other stores.

The dealership is also an eight-time recipient of Honda’s President Award, the most prestigious honor given to a dealership for outstanding sales and service satisfaction.

Mark Lyon has been the General Manager at Jay Honda for fifteen years. He attributes their success to a commitment to making customer service and convenience their top priority. “We’re a progressive, full disclosure store,” says Lyon. “If a customer has a question or needs any kind of assistance, they don’t even have to come in. We’ll get in touch with them on the phone, email, fax…whatever makes it most convenient for them.”

Jay Honda has close to forty staff members answering the phones. Recognizing the value of monitoring incoming calls to qualify leads and stay on top of customer inquiries, Lyon began working with CallSource in 2009. “No dealer has time to monitor every call that comes in,” he says. “CallSource does all that for us.”

According to Lyon, having the tools to track and manage his sales leads has saved him much more than just time. It’s saved him deals. “I’m notified each time there is a missed call and alerted immediately if there is a missed opportunity. I now have a way to recapture those lost leads. I can then personally call the person back ASAP, which has made a huge difference in our deals per month.”

In fact, since using CallSource solutions, Jay Honda averages between five and seven additional sales per month resulting from those deals saved.

“That’s a staggering amount of money back in my pocket,” says Lyon. “Most dealers are lucky if they get that many deals from an entire direct mail campaign! And it costs me just pennies on the dollar. What we pay, compared to what we get, is just phenomenal.”

In addition to the increase in deals saved every month, Jay Honda also uses the CallSource lead management system to identify gaps in their customer service.

When the system automatically and clearly identified the peak calling hours at the dealership, Lyon received an online report showing exactly how many calls were missed during that period. He was then able to ensure he had staff available during those peak times to accommodate callers in the future.

“It’s motivated my team as well,” says Lyon. “I now have accountability, which helps my team while increasing the quality of our customer service.”

Increasing sales while improving customer service is a win-win for any auto dealership, even one as successful as Jay Honda is. Already at the top of their game, this Honda dealership has found a very cost-effective way to…“add another weapon to our arsenal.”

Mark Lyon sums it up like this; “Car dealerships all fish from the same pond. The more fishing poles you have in that pond, the more fish you’re going to get. CallSource is like another fishing pole for us and because of them, we are definitely catching more fish.”

CallSource Releases Plus Results Works in Conjunction with any Lead Tracking System or Provider

Wed, 25 May 2011 08:48:42 -0700

Westlake Village, Calif. July 19, 2011 – CallSource®, the leader in performance management and employee training, business analytics and marketing solutions has announced the release of its latest premier service, Plus Results.

Plus Results corrects reporting inaccuracies in call tracking solutions from other providers by identifying and excluding non-prospect calls from cost-per-lead and closing-ratio calculations. In addition, Plus Results reviews and grades the telephone skills of clients’ call handlers, recommending and delivering targeted training for each employee. The service also gives clients a second chance at sales opportunities by promptly notifying management via email each time a mishandled call is identified.

“If you’re already using a lead tracking system, no matter whose, you’re off to a good start,” says Elliot Leiboff, president of CallSource. “But lead tracking alone doesn’t improve lead generation or increase sales. Well-informed, well-trained employees do. Of course, all of our solutions work seamlessly with our own lead tracking, but businesses that love their call tracking provider – or are simply stuck in a contract with them – can easily layer our services on top of any other provider’s. ”

Plus Results can help businesses of all sizes and types improve their marketing and sales performance without increasing costs. The result is more prospects per marketing dollar and more sales per prospect.

About CallSource®

CallSource delivers Results^sm, the first and only integrated sales, marketing, business analytics, performance management and training system. This groundbreaking system provides continuous monitoring of telephone performance, and targeted, individualized training to improve leasing and retention results every month.

CALLSOURCE WINS “HIGHEST RATED” DRIVINGSALES DEALER SATISFACTION AWARD

Mon, 31 Jan 2011 14:56:53 -0800

CallSource Ranked #1 in Dealer Satisfaction in Call Management category

Westlake Village, CA February 5, 2011 – CallSource has won the “Highest Rated” Call Management Award in the second annual DrivingSales Dealer Satisfaction Awards. CallSource received the highest ranking for dealer satisfaction in the Call Management category, as determined by the thousands of auto dealers who are part of the DrivingSales.com community.

Our reason for being and primary measure of success at CallSource is whether we are helping our clients to make money and to save money. There is nothing more gratifying than being acknowledged this way by dealers who clearly are benefitting from our services!

Celebrating its 20th year, CallSource continues to expand its offerings to increase profitability for auto dealers. DealSaver is a service that reviews every call to the dealership and promptly notifies management each time there is an opportunity to save a deal.

CallSource invented call tracking as a service in 1994. Millions of development dollars later, the CallSource Results^sm System not only tracks the source of every telephone call, but also filters prospects from non-prospects, providing the industry’s only accurate telephone closing ratio and cost-per-lead information. CallSource services benefit thousands of auto dealers throughout North America.

In addition to CallTrack® and DealSaver, CallSource provides analytical and educational services that help dealers close more sales per lead. The Results System integrates a phone skills report card, known as Telephone Performance Analysis^sm, and Our University®, an easy-to-use learning management system with impactful, self-paced classes on proven telephone techniques.

CallSource DealSaver and Results System will be demonstrated at booth 4229N at NADA 2011 in the North Hall of San Francisco’s Moscone Center.

The DrivingSales Dealer Satisfaction Awards, presented at the 2011 NADA Convention and Expo, measure satisfaction with services provided by vendors by allowing dealers to rate and review their vendors online at DrivingSales.com.

“We are proud to present the DrivingSales Dealer Satisfaction ‘Highest Rated’ Call Management Award to CallSource for achieving what we consider to be the highest possible accolade: the satisfaction of their customers,” said DrivingSales CEO and Founder Jared Hamilton. “This award is a reflection of the excellent results CallSource has generated for dealerships across the nation, and we are proud to recognize their accomplishment.”

Full award results are available online at www.DrivingSales.com/innovation. Full broadcast coverage of the DrivingSales Dealer Satisfaction Awards ceremony is available at drivingsalestv.com.

About CallSource

CallSource delivers Results, the first and only integrated marketing, sales, training and management system. Its Performance Analytics helps managers achieve their marketing, leasing, and financial goals. The company has trained tens of thousands of multifamily professionals.With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks nearly 2,000,000 ads for more than 300,000 companies across the U.S. and Canada. For more information about CallSource, call: 800-500-4433.

Media contact

Elliot Leiboff CallSource Chief Strategy Officer

888-668-0766 marketing@callsource.com

About DrivingSales

DrivingSales is the auto industry’s fastest-growing, most influential trade media property focused on delivering actionable profit-building information to auto retailers and industry professionals. DrivingSales’ media network includes flagship property DrivingSales.com (www.drivingsales.com), the world’s largest car dealer social network where thousands of dealership professionals collaborate and share best practices in a 20-group-style setting; DrivingSalesTV (www.drivingsalestv.com), an interactive web channel which helps car dealers and auto professionals keep tabs on their industry and emerging technologies 24/7; DrivingSales University, an on-demand training platform where dealerships learn the latest web strategies from top e-commerce experts; DrivingSales Executive Summit (DSES) the industry’s leading conference where progressive dealers collaborate and learn from world renowned experts; and DrivingSales Dealership Innovation Guide, a free quarterly publication featuring case studies of the industry’s

most innovative dealerships, solutions and best practices.

DrivingSales encourages innovation and excellence in the industry with its annual Dealer Satisfaction and Innovation Cup Awards, whose winners are determined solely by the dealer community. Founded by Jared Hamilton, a third generation car dealer, DrivingSales was named one of ten social media gambits for 2009 by Automotive News and one of the Top 10 Companies to Watch by Auto Success Magazine.

Media Contact:

DrivingSales:

Melanie Webber (melanie@mwebbcom.com), mWEBB Communications, (424) 603-4340

CallSource Features DealSaver Notification Service at 2011 NADA

Tue, 01 Feb 2011 11:34:13 -0800

Westlake Village, Calif. - February 4, 2011 - Celebrating its 20th year, CallSource continues to expand its offerings to increase profitability for auto dealers. DealSaver is a service that reviews every call to the dealership and promptly notifies management each time there is an opportunity to save a deal. Early adopters of the service have been able to close additional sales as a result.

CallSource invented call tracking as a service in 1994. Millions of development dollars later, the CallSource Results^sm System not only tracks the source of every telephone call, but also filters prospects from non-prospects, providing the industry's only accurate telephone closing ratio and cost-per-lead information. CallSource services benefit thousands of auto dealers throughout North America.

In addition to CallTrack® and DealSaver, CallSource provides analytical and educational services that help dealers close more sales per lead. The Results System integrates a phone skills report card, known as Telephone Performance Analysis^sm, and Our University®, an easy-to-use learning management system with impactful, self-paced classes on proven telephone techniques.

CallSource DealSaver and Results System is demonstrating at booth 4229N at NADA 2011 in the North Hall of San Francisco's Moscone Center.

CallSource Welcomes New President

Tue, 07 Dec 2010 07:14:53 -0800

Westlake Village, Calif. – CallSource (®), celebrating its 20th year as the industry leader in call tracking and recording, performance analytics, sales and management training, has named Mark Sadosky to the post of President for the Westlake Village, California, firm.

“I’m very excited to be part of CallSource. For the past four years, I’ve been observing its evolution as a company. I noticed that, even in a down economy, their growth has been nothing short of phenomenal. Experience has taught me that the only way to accomplish such dazzling success is by consistently delivering results and creating value to your customers. I’m also impressed with the firm’s groundbreaking business solutions, substantial customer base, dedicated management team, and engaged corporate culture. I see even greater achievements on the horizon as we expand into new markets and enhance our technology platforms. It’s definitely a great time to be at CallSource,” said Sadosky.

Placing a strong emphasis on performance metrics, Sadosky holds a Bachelors of Science degree in Finance from California State University-Long Beach. His credentials include a strong track record in executive management, sales, marketing, customer service, business analytics, and learning management. Year after year he achieves operational goals while demonstrating a well developed capacity for dynamic communication, motivational sway, and leadership proficiencies.

Prior to joining CallSource, Sadosky was Assistant Vice President of Sales for Equity Residential, the largest REIT in the multifamily industry, with more than 500 apartment communities (135,000 units) nationwide and $2 billion in annual revenues. During his tenure at Equity, the company’s web-to-foot traffic increased by 23% and phone-to-foot traffic saw a 21% improvement creating more than $34 million in revenue for 2010.

About CallSource
CallSource delivers Results(SM), the first and only integrated sales, marketing, analytics, and training system. This groundbreaking solution goes beyond call tracking and call recording to provide continuous monitoring of telephone performance. In addition, it provides sales and customer service training and ongoing review and feedback to improve employee performance and financial results.

Celebrating its 20th year, CallSource has evaluated literally millions of calls and helped companies across the U.S. and Canada make critical, information-based decisions resulting in increased ROI and improved employee performance. With carrier-class networks in Burbank and Chicago, CallSource manages nearly 2,000,000 toll-free and local tracking numbers for more than 300,000 unique business locations. For more information about CallSource, visit: www.callsource.com.

CallSource Sponsors Annual America Supports You Freedom Walk at Reagan Library

Wed, 01 Sep 2010 09:42:39 -0700

CallSource is proud to sponsor the Fifth Annual Simi Valley, America Supports You Freedom Walk on Saturday, September 11^th, at the Ronald Reagan Library in Simi Valley, California. Please join us as we remember victims of 9/11 and honor our troops who continue to fight for freedom.

The Ronald Reagan Presidential Library and Museum is perched on a hilltop with wonderful ocean and canyon views. The program will include music from a military band and brief remarks by actor Gary Sinise, Captain James McHugh, Commander of the Ventura County Naval Base, and Scott Strauss, former Chief of the Mineola Volunteer Fire Department. The program concludes with a 1.8 mile walk from the Library's main courtyard to Rancho Madera.

The event is slated to begin at 5 p.m. and admission is FREE with a donation for U.S. Soldiers fighting in Iraq and Afghanistan. Items must be unwrapped and in original packaging, including: packets of trail mix, peanuts, gum, hard candy and beef jerky; snacks that are not heat sensitive and will not melt in hot temperatures; individual packets of lemonade or Crystal Light for water bottles; CDs and DVDs; used video games; AA batteries; stationery; and pre-paid phone cards. Only miniature hygiene items will be accepted.

Light refreshments will be served. Complementary shuttle service will return you to your cars at the Reagan Library. The Library address is: 40 Presidential Drive, Simi Valley.

For more information about the Reagan Library, call: 805-522-2977.

CallSource® to Introduce DealSaver® at Digital Dealer Conference

Mon, 19 Apr 2010 08:29:35 -0700

Westlake Village, Calif. - April 15, 2010 - CallSource, the industry leader in call tracking, call recording, performance analytics, sales training and learning management, announced that they will introduce their newest service, DealSaver^sm, at the Digital Dealer Conference on April 20-22, in Orlando, Florida.

Recognizing that automotive sales opportunities are too often lost during the initial phone call, CallSource developed DealSaver to, literally, give dealers a second chance to convert those callers to customers. Analysts review all prospect calls and quickly notify management when they detect a missed opportunity that could be saved. DealSaver provides callers' contact information and analyst's notes, helping dealers recover otherwise lost sales opportunities. DealSaver integrates with four of CallSource's most valuable services:

CallTrack®

CallTrack ensures that every call is tracked and recorded. Real time information and expert analysis show you how well each marketing campaign is working and how effectively your employees interact with callers. The result is improved performance, increased ROI and additional sales.

LeadScore®

LeadScore reviews all tracked calls, separating sales prospects from non-prospects. The system sorts your sales, parts and service calls to ensure that each department has quick access. LeadScore identifies, for the first time, your true cost-per-lead, closing ratios, and the number of meaningful sales opportunities generated by each source of marketing you use.

SpeedScore®

SpeedScore lets you quickly select, review and sort calls for your own evaluation of sales performance. Target your coaching and training to the needs of each salesperson.

Telephone Performance Analysis^sm(TPA)

Our expert analysts review your prospect calls, grading and ranking each call handler's skill at converting leads to appointments and sales. Compare individual employees, stores and regions. Our evaluations pinpoint specific skill gaps, helping you reward good performance and target training where it is needed.

For more information about DealSaver, go to: www.callsource.com, or visit us at the 8^th Digital Dealer Conference, booth #612, on April 20-22^nd, for a live demonstration.

About CallSource®

Managing more than 1,000,000 toll-free and tracking for nearly 250,000 businesses throughout the U.S. and Canada, CallSource integrates call tracking, call recording, lead scoring, save a deal notifications, telephone performance analysis, learning management, plus sales and customer service training.

CallSource is celebrating its 20^th year delivering solutions that provide structure, discipline, transparency and accountability for its clients.

CallSource® CEO, Jerry Feldman, Receives “Economic Engine” Award

Tue, 01 Jun 2010 12:27:34 -0700

Westlake Village, Calif. - May 26th, 2010 - Jerry Feldman, CallSource® CEO, received the Economic Engine award from the Valley Economic Alliance at a Board of Directors meeting in Sherman Oaks, California. The award honors one outstanding business from Southern California each quarter.

The Economic Engine Award was created to recognize outstanding businesses that have made a positive impact on the local economy through their successful business operations. Award winners must also be actively involved in activities and organizations that give back to the community.

CallSource recently hired 61 new employees, increasing their workforce to over 170, with 130 located in Southern California and 6 who are recently returned veterans. CallSource also launched PrideAmerica®, a campaign to help US veterans succeed at reentering the civilian workforce. "At CallSource, our mission is to train people and companies to successfully compete on a global scale. To be been chosen to receive this award for following our passion, is an honor."

The Valley Economic Alliance is a private, non-profit, economic development and marketing corporation that works with public and private stakeholders to grow and sustain the economic base of the San Fernando Valley and surrounding areas and improving the quality of life within the region.

About CallSource®

CallSource delivers Results^sm, the first and only integrated sales, marketing, analytics, and training system. This groundbreaking solution goes beyond call tracking and call recording to provide continuous monitoring of telephone performance. In addition, it provides sales and customer service training and ongoing review and feedback to improve employee performance and financial results.

Celebrating its 20^th year, CallSource has evaluated literally millions of calls and helped companies across the U.S. and Canada make critical, information-based decisions resulting in increased ROI and improved employee performance. With carrier-class networks in Burbank and Chicago, CallSource manages more than 1,500,000 toll-free and local tracking numbers for over 250,000 unique business locations.

###

Media Contact: Elliot Leiboff

866-444-1137

eleiboff@callsource.com

CallSource Joins in Super Bowl Mission

Thu, 28 Jan 2010 15:37:41 -0800

CallSource® Joins Starkey Hearing Foundation to Tackle Children's Hearing Loss in Super Bowl Mission

Westlake Village, Calif. - January 29, 2010 - CallSource, the leader in call tracking, performance analysis, sales and management training, announced that its non-profit organization, PrideAmerica is teaming up with the Starkey Hearing Foundation to tackle children's hearing loss in a Super Bowl Hearing Mission on Wednesday, February 3rd, from noon - 4 pm at the Eden Roc Renaissance Hotel in Miami Beach.

Starkey CEO William F. Austin and CallSource CEO Jerry Feldman will lead foundation staff, local volunteers, celebrities and sponsors in bringing the gift of hearing to more than 100 Miami-Dade and Broward County Public School children in need. The children will be fitted - at no cost - with digital hearing instruments manufactured by Starkey.

Celebrity guests will be on hand to encourage the children as they are fitted with the hearing instruments and begin hearing clearly, some for the very first time. The mission will be followed by a special performance by American Idol national recording artists, Jordin Sparks and David Archuleta. Other celebrities scheduled to attend the event include Sam Moore, Lou Ferrigno, Larry Fitzgerald, EJ Henderson, Bernard Berrian, Chuck Foreman, Leslie Nielsen, and many others.

Since 1984, the Starkey Hearing Foundation furthered William F. Austin's vision: "So the World May Hear," touching countless lives. The Foundation is the global leader in the gift of hearing, delivering hearing instruments via hearing missions in 86 countries. Since 2000, the foundation has distributed more than 383,282 hearing instruments to those in need around the world.

About CallSource

CallSource delivers Results^sm, the first and only integrated marketing, sales, training and management system designed to track, measure, train and manage your team. The company has trained tens of thousands of business professionals. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks over 1 million numbers for 250,000 businesses across the U.S. and Canada.

CallSource is celebrating its 20^th year delivering solutions that provide structure, discipline, transparency, and accountability for its clients.

###

Media contact:

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource CEO, Jerry Feldman Named California Entrepreneur of the Year

Mon, 19 Oct 2009 09:22:08 -0700

For Immediate Release

WESTLAKE VILLAGE, Calif. - October 16, 2009 - Jerry Feldman, CallSource® CEO, has been named California Entrepreneur of the Year by the Business Defense and Advisory Council of American Solutions for Winning the Future, a group headed by former House Speaker Newt Gingrich. Mr. Feldman was recognized for "success in building your business and recognition of the risks you take to create jobs and stimulate the economy." The award was presented at a special dinner meeting held at the Capitol Hill Club in Washington, DC.

CallSource, the industry leader in call tracking, business analytics, performance evaluation, and Level 4® Training, has grown and is thriving during the economic downturn by helping organizations improve the efficiency of their marketing, sales, management and training.

Feldman is also the driving force behind PrideAmerica, a program CallSource launched to help train and place veterans seeking civilian jobs. CallSource is working with the National Apartment Association (NAA) and the Hire A Hero organization to place veterans within the Multifamily Housing Industry. CallSource volunteers its resources; including a custom learning management system to veterans, helping them to enter the multi-family housing industry fully qualified.

Feldman states, "As an immigrant to America, I feel I owe a debt for the opportunities I've been fortunate to have received. PrideAmerica is my way of repaying this obligation. At CallSource, our mission is to train and educate people and companies to successfully meet the needs of the 21st century and compete on a global scale. I'm honored to have been chosen for following my passion for education and lifelong learning."

About CallSource
CallSource delivers Results®, the first and only integrated marketing, sales, training and management system. CallSource offers extensive eLearning courses and provides custom course development and training for multifamily housing professionals, healthcare professionals, home improvement contractors, automotive retailers, manufacturers, media companies, and advertising agencies.

CallSource also offers expert statistical and performance analysis to help clients improve marketing and call-handling effectiveness, and tools and education to convert more callers into customers. Since 1994, CallSource has provided innovative solutions and services that improve organizational performance across marketing, operations, sales, training and customer service.

###

Media contact
Elliot Leiboff
CallSource Chief Strategy Officer
888-668-0766
marketing@callsource.com

CallSource Announces Launch of New Services

Sun, 16 Aug 2009 15:37:57 -0700

Westlake Village, Calif. - July 27, 2009 - CallSource®, the industry leader in call tracking, performance evaluation, and training, today announced the introduction of two new services, CallTrack OutboundSM and Call2Action®. These new products will help businesses boost their return on investment (ROI) by:

Improving sales accountability and assuring followup of leads
Helping recapture lost sales opportunities
Ensuring that customers and prospects are automatically notified about important events affecting their products and services

CallTrack Outbound tracks and records follow-up calls, improving accountability with a detailed record of calls and caller data. In addition, CallTrack Outbound integrates with Customer Relationship Management (CRM) systems.

Call2Action is an easy, automated way to deliver a voice message to one or many customers or prospects. Reports include:

How long each recipient listened to the message
Abandoned calls
Not delivered calls
Busy signals

"These new products place unprecedented control directly in the hands of those responsible for ensuring they're maximizing their company's ROI. The ability to monitor follow-up calls, evaluate the performance of sales and customer service staff and disseminate timely information to customers or prospects can greatly improve any company's bottom line," states Jerry Feldman, CallSource CEO.

Elliot Leiboff, CallSource Chief Strategy Officer, notes, "We interviewed our customers and observed their operations, then developed turnkey products that are easy for them to implement and use. Our latest solutions help our clients to rapidly reach their business objectives and maintain the value of their assets."

About CallSource
CallSource delivers ResultsSM, the first and only integrated marketing, sales, training and management system. CallSource offers extensive eLearning courses and provides custom course development and training for healthcare professionals, home improvement contractors, automotive retailers, media companies and advertising agencies.

CallSource also offers expert statistical and performance analysis services to help clients improve marketing and call-handling effectiveness, and tools and education to convert more callers into customers. Since 1994, CallSource has provided innovative solutions and services that improve organizational performance across marketing, operations, sales, training and customer service.

Media contact

Elliot Leiboff
CallSource
Chief Strategy Officer
888-668-0766
marketing@callsource.com

CallSource® Introduces iReview(sm) Product

Sun, 16 Aug 2009 15:31:19 -0700

Westlake Village, Calif. - July 7, 2009 - CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the introduction of iReview^SM.iReview is a quick and easy way for companies to review their sales team's interaction with callers by using Web-based tools to help select and evaluate employees' individual call-handling performance. iReview:

Improves call-to-appointment ratios
Uncovers skill gaps and identifies training opportunities
Helps retain employees by empowering them to succeed
Identifies best practices for replication

Calls are recorded and coded by employee, allowing managers and trainers to conveniently review and score calls. A report card is generated for each person whose calls are reviewed.

"The ability to correct performance problems and recapture lost sales opportunities is crucial to the viability of every business," states Jerry Feldman, CallSource CEO. "This product delivers the means to do just that."

Elliot Leiboff, CallSource Chief Strategy Officer, notes, "Because iReview establishes a baseline and then measures employee performance on an ongoing basis, businesses can finally know exactly how effective their training is and can quickly focus training where it's needed most. It's an invaluable management tool."

About CallSource
CallSource provides online call-tracking, recording and analytics solutions that allow companies to measure advertising effectiveness, improve return on marketing investment, increase sales and enhance customer service. CallSource tracks more than 500,000 advertisements and 7,000,000 phone calls every month for automotive retailers and dealer groups, media companies and advertising agencies, and a wide range of businesses throughout North America.

CallSource also offers performance analysis and training to help clients improve marketing and call-handling and convert more callers into customers. Since 1994, CallSource has provided innovative solutions and services that improve organizational performance across marketing, operations, sales, training and customer service.

Media contact

Elliot Leiboff
CallSource
Chief Strategy Officer
888-668-0766
marketing@callsource.com

CallSource Level 4 Training – Pathway To Results

Sat, 09 May 2009 02:23:16 -0700

Westlake Village, Calif. — April 22, 2009 — CallSource, the industry leader in call tracking, performance evaluation, and sales training, today announced the achievement of Level 4 TrainingSM via its ground-breaking ResultsSM System, which incorporates Donald Kirkpatrick's Four Levels of Training Evaluation: "Reaction," "Learning," "Behavior," and "Results."

CallSource has integrated the noted training pioneer's four-level model into its seamless marketing, sales, training and management system. Kirkpatrick's model is the most widely used paradigm for evaluation of training and development and is considered the industry standard throughout the training world. Each successive level represents a more precise appraisal of the effectiveness of a training program. CallSource is unique in its ability to deliver and demonstrate Level 4 Training.

Dr. Ann Kwinn, CallSource VP of Interactive Learning, notes: "Many companies evaluate their training with Level 1 course evaluations or "smile sheets," which ask students to give their subjective opinion of a course. Others realize the importance of Level 2 evaluation, consisting of an end-of-course test to measure the acquisition of knowledge. All CallSource's courses include this type of test, plus pre-tests that serve as a knowledge baseline. What is highly unusual, if not unique, is CallSource's ability to provide behavioral measures of how employees perform on the job (Level 3) and a "Level 4" evaluation of whether or not their clients achieved their desired business results."

Developed over 15 years and based on the review of millions of calls, CallSource's system goes beyond simple lead tracking and standard, off-the-shelf training to provide marketing analytics, lead management, telephone performance analysis for Level 3 evaluation, plus individualized education and continuous feedback. Each employee has access to an individual "My Training" Web page, displaying course assignments, completion due dates, and test results. Integration with a client's existing management software automates collection of data for the Level 4 evaluation.

CallSource delivers ResultsSM, the first and only integrated marketing, sales, training and management system. CallSource offers the multifamily housing industry's best and most extensive eLearning courses. The company also provides custom course development and training for numerous other industries. CallSource has trained tens of thousands of business professionals. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks over 500,000 ads for over 10,000 companies across the U.S. and Canada.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource To Showcase Products At 2009 NADA Convention & Expo

Sat, 09 May 2009 02:21:36 -0700

Westlake Village, Calif. — January 13, 2009 — CallSource, the industry leader in call tracking, performance evaluation and training, has announced it will showcase a core group of specific products at the 2009 National Automobile Dealers Association Convention & Expo, held January 24-27, at The New Orleans Morial Convention Center in New Orleans, LA. The annual event serves as an important forum for industry leaders to discuss the most pressing issues facing the today's automotive industry.

To meet the unique requirements of automotive dealers, the industry-specific products are designed to capture leads, improve call-handling performance and boost sales through improved call handling technologies.

Elliot Leiboff, CallSource Chief Strategy Officer, states, "Today, the automotive industry must leverage their current resources more effectively than ever. It's crucial to ensure they're getting real value from their marketing efforts. Our set of products has been optimized to deliver maximum ROI, provide more performance for less training time and expense and ensure more accountability for less management time and effort."

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

2008 Automotive Industry Report Card Now Available

Sat, 09 May 2009 02:22:09 -0700

Westlake Village, Calif. — January 13, 2009 —

CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the availability of its 2008 Telephone Performance Analysis Industry Report Card (IRC).

The IRC is an objective look at how effectively sales professionals at auto dealerships handle telephone leads. The current findings are based on a review of 60,203 calls nationwide during 2008. Each call is reviewed using a survey created by highly experienced industry professionals.

"Although December US vehicle sales had improved over the previous two months, they were still down significantly, and despite incentives, dealer showroom traffic continues to be low as well," states Jerry Feldman, president of CallSource. "It's imperative that dealers make the most out of every sales opportunity- the key is having an ongoing program in place to evaluate, train and coach dealership staff to ensure they're not losing sales opportunities due to poor call-handling performance.

And the findings of the most recent report card put the spotlight on the cost involved with missed opportunities. During 2008, the report identified 6,977 missed appointment-setting opportunities, resulting in 1,744 lost sales. This translated into lost gross profits of $2,841,383 on $37,954,860 of lost revenue.

CallSource has been tracking and evaluating industry statistics for nearly 15 years. The IRC is available free of charge. For a copy of the 2008 IRC or past issues, please call CallSource at 888-668-0766 or email marketing@callsource.com.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource introduces new lead system - Web leads instantly convert to phone calls

Sat, 09 May 2009 02:18:35 -0700

Westlake Village, Calif. - October 2008 - CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the latest release of its Lead2Call® technology. This release incorporates several enhancements over the Lead2call product released last year at the National Automobile Dealers Association Conference.

Businesses that depend on lead providers who disseminate the same leads to multiple sales organizations now have the opportunity to get the jump on their competition with Lead2Call. In addition, companies with limited ability to promptly reply to online or email leads can dramatically improve response time.

When a prospective buyer submits an Internet request through a company's or lead provider's Website, Lead2Call automatically converts the submitted text to speech and immediately generates a call to the business, providing the company with:

The buyer's name
The subject of their inquiry and
The ability to instantly connect to that buyer by phone with a single keystroke

"Press a phone key to accept the call and the system automatically connects you to the prospect. While that email is still sitting in your competitor's inbox, you're on the phone with the buyer within seconds of the time they submit their request," states Jerry Feldman, CallSource CEO.

"The enhancements to this latest release include the option to reschedule the call, as well as the ability to queue the call if it arrives after-hours, so it's waiting first thing when business hours resume."

Other features include routing to an alternate phone if a sales representative is unavailable. The Lead2Call technology also integrates with Customer Relationship Management systems to retain all relevant lead data.

Elliot Leiboff, CallSource Chief Strategy Officer, notes, "Lead2Call connects the parties after disseminating the buyer's name and nature of the inquiry so our client is able to contact the buyer while he or she is still available and still thinking about the product or service that prompted the inquiry. This is very much a warm call and a customer service ‘Wow!'

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource Launches new system

Sat, 09 May 2009 02:30:08 -0700

CallSource Launches First Multifamily System to Integrate Marketing, Sales, Training and Management

Westlake Village, Calif. — June 24, 2008 —CallSource, the leader in call tracking, performance evaluation, and training services today announced the release of ResultsSM, a system that links together a company's marketing, sales, training and management operations to drive ROI and convert more prospects into leases.

Customized to meet a company's specific needs, Results affordably scales to support the smallest or largest portfolio. Results features 6 modules: CallTrack® provides unlimited numbers and minutes to track advertising performance and record telephone interactions; LeadScoreSM identifies how many calls are actual leasing opportunities and how many are not; LeadManagerSM assures lead follow-up with automated email response and electronic guest card screen pops; Telephone Performance AnalysisSM analyzes and ranks individual call handling performance; Our UniversitySM provides a customizable, hosted Learning Management System for assigning and delivering employee training and for tracking results, and NextGen eLearning offers the industry's most comprehensive catalog of professionally designed, self-paced and instructor-led eLearning courses.

Developed over 15 years and based on the review of millions of calls, Results goes beyond simple lead tracking or standard off-the-shelf training to provide marketing analysis, lead management, and telephone performance analysis, plus targeted, individualized education and feedback. Each employee has access to an individual "My Training" Web page, displaying course assignments, completion due dates, and test results.

"The launch of Results and Our University marks the dawning of a new day in learning solutions by empowering employees to manage their own performance and opportunities," states Jerry Feldman, CEO, CallSource. "In talking with our clients, we've consistently heard that they're always searching for ways to engage their employees in the business and now, with Results, they have it! This system will definitely change the way the industry trains and develops its people."

Results seamlessly links into existing HR, CRM and property management systems, allowing senior management to automatically assign curricula based on job position and to track each employee's performance, ensuring that training requirements are met across the company.

"With Results, CallSource has delivered a system that supplies the missing link," states Israel Carunungan, Director of Property Marketing for The Bozzuto Group. "Results is the only system we've seen that brings together our marketing, sales, training and management efforts and backs up the entire process with the numbers needed for accountability."

Results will be available this July; pricing is based on portfolio size and on modules selected.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource Releases CallTrack Upgrade with New Extension-Routing Features, API Integration Options

Sat, 09 May 2009 02:12:13 -0700

Westlake Village, Calif. — August 24, 2006 — CallSource announced today the latest release of CallTrackSM, its hosted call-tracking and direct-response marketing analytics solution. CallTrack measures inbound call activity, automatically captures each caller's phone number, name and other information, digitally records the call, and generates cost-per-lead data and valuable performance metrics. These tools enable companies to determine how well their marketing efforts are working, improve return on advertising investment and convert more callers into customers.

This upgrade introduces new support for automated Extension Routing, the latest in a series of dynamic call-routing features recently added to CallTrack. The release also adds data-exchange enhancements that allow clients to more easily integrate call reporting and provisioning activities with their existing software applications, including customer relationship management (CRM) systems and marketing databases.

"This CallTrack upgrade gives marketers expanded options for directing and managing inbound calls, as well as maximizing the efficiency of their operations," said CallSource Chief Technology Officer Dr. Monica McArthur. "CallSource is committed to providing a flexible, easy-to-use Application Programming Interface, and this release expands our ability to easily integrate with our client's service-oriented architecture."

Route, track calls through multiple IVR menus

The CallTrack system now supports multiple levels of routing by extension, a useful feature for businesses that use automated phone menus and Interactive Voice Response (IVR) systems to route calls to an appropriate representative or department. Callers can select their interest through up to three consecutive IVR menus. Every call is then routed to the appropriate extension, tracked and recorded by the CallTrack system.

Managers can now filter and sort call information by extension when reviewing their "Call Detail" activity reports. This allows them to focus on the response to a particular offer or routing option, and to listen to recordings of calls handled at that extension.

For even greater flexibility, extension routing can be used in conjunction with other CallSource routing features such as Overflow and Time-of-Day routing (a particularly useful feature for companies that use call centers) and Geo-Routing, which allows advertisers to publish a single phone number and have each call automatically ring to a physical store or office location based on geographic criteria.

Expanded API features simplify integration

Advancing its commitment to make all CallTrack features available to its clients through an Application Programming Interface (API) standard, CallSource has added several data integration features in this release. Clients can now receive real-time notifications when each call comes in and after it is ended. This allows them to respond immediately to interested buyers and recapture missed calls. In addition, CallSource clients can now set up and change their extension routing rules and request Call Detail reports via XML.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

Multifamily Communities Convert A Mere 20 Percent Of Qualified Phone Leads To An Appointment; CallSource Analysis Reveals

Sat, 09 May 2009 02:11:14 -0700

Review of actual inbound calls shows nearly $9,800 in first-year leasing revenue lost per community due to poor conversion skills

WESTLAKE VILLAGE, CA — May 4, 2006 — CallSource has released its 2005 Telephone Performance Analysis (TPA) study for the multifamily housing industry, which found that leasing professionals failed to convert 80 percent of qualified phone prospects to an appointment, resulting in a per-property loss of $9,800 and an aggregated $11 million in lease revenue across the communities sampled. Projected across the total number of communities nationwide with 50 or more units,* the total lost leasing revenue across the industry would approach $584 million.

For a twelve-month period, CallSource telephone performance analysts objectively reviewed nearly 22,000 recorded inbound phone calls for 1,159 multifamily communities to assess the call-handling performance of its leasing professionals. The CallSource analysis revealed that only 20 percent of calls from qualified apartment seekers were converted to appointments. As 3,053 callers in the sample were qualified to become residents but were not converted to an appointment, CallSource concluded that 1,068 fewer leases were written during the year (based on the national average closing ratio of 35 percent).

Specifically, the study scored the ability of agents to ask questions proven to qualify prospects, overcome objections and set a tour appointment. For example:

Leasing agents failed to ask for the prospect's name on 45 percent of calls and didn't request a phone number 72 percent of the time.
When asked for the rental cost, two-thirds of leasing agents simply answered the question without providing information about property amenities and features.
Only 28 percent of leasing professionals properly determined that a prospect was not qualified due to price, pet policy or availability.
Leasing agents asked the caller for his or her specific needs and preferences only 21 percent of the time.
Leasing professionals offered to set an appointment on only 27 percent of calls, and successfully set a specific appointment on 15 percent of calls.

"While the Telephone Performance Analysis reveals the potential loss in first-year leasing revenue, a lost resident will cost the community double or triple that amount over the life of an average lease," said Doug Chasick, CPMs, CAPs, CAS, Adv. RAM, CLP, the "Apartment Doctor" and senior vice president, CallSource Professional Services. "Although the evaluation reveals that many leasing agents have difficulty converting calls to appointments, the good news is that enrolling in training programs that emphasize successful closing techniques and phrases to overcome objections, frequent performance reviews and effective supervision will improve leasing results."

About Telephone Performance Analysis

CallSource Telephone Performance Analysis is a complete assessment of the phone skills of leasing professionals and other call-handling employees. Expert call analysts review and score clients' recorded inbound customer calls to reveal whether the leasing team is asking the specific questions proven to qualify future residents and set a firm appointment. The national leader in call review and analysis services, CallSource has developed the industry's most accurate TPA scorecard for evaluating phone skills, which has been used to review more than 92,000 calls for multifamily communities over the past three years. Unlike, phone shop, services that stage scripted calls with the goal of catching employees doing poorly, TPA scores are objectively based on their real interactions with actual customers.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource Receives Platinum Award In National Auto Dealer Survey

Sat, 09 May 2009 02:10:18 -0700

Westlake Village, Calif., April 7, 2006 — CallSource has been named the recipient of the Platinum Award for its call-tracking solutions by the editors of Auto Dealer Monthly. The magazine's 2006 Dealers' Choice Awards represent the best-in-class service providers and reflect the votes of 16,000 dealers nationwide.

In a feature article published in the April 2006 issue, the editors noted that CallSource clients "appreciated" the company's fair pricing, call-recording features and training services. The editors also wrote of Who's Calling, which previously held the top ranking, "Last year's champion slipped to the Gold Award in 2006."

"The results of this third-party survey validate our focus on providing the best possible value, solutions and training programs," said CallSource CEO Jerry Feldman. "We are honored by the dealers' acknowledgment that CallSource truly helps them improve return on advertising investment, convert more callers to buyers and increase sales."

This is the second year Auto Dealer Monthly has recognized the most highly regarded vendors, suppliers and lenders in the retail automotive industry as voted by dealers. The survey provides dealers and dealership employees the ability to offer their collective selection of the top providers to the retail auto industry. In all, 50 winners, all chosen by dealers and dealership personnel, were named in 20 distinctive categories of products and services, with nearly 16,000 votes cast. Ratings were gathered on the performance of the product or service as well as the support and service from the provider and the overall value compared to cost to the dealership.

About Auto Dealer Monthly

Auto Dealer Monthly is a publication of AutoDealerDaily.com and is delivered monthly to nearly 33,000 subscribers nationwide. AutoDealerDaily.com is an online service that has been delivering educational and informational material to the automotive retail industry since May 2000.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource acquires Markette Systems

Sat, 09 May 2009 02:09:11 -0700

Expanded range of call-tracking solutions to benefit combined clients and integration partners

Westlake Village, Calif., February 3, 2006 — CallSource announced today it has completed the acquisition of Markette Systems, which provides hosted call-tracking and marketing-automation solutions to the automotive, marine and media industries. Through this transaction, signed in 2005 though previously unannounced, CallSource acquired certain assets of Markette, including its software technologies and access to Markette's clients and integration partners.

"The combination of CallSource and Markette Systems enables us to provide a higher level of service and more robust capabilities to our client base," said Jerry Feldman, CallSource founder and CEO. "In addition, the acquisition gives us the ability to offer a wider range of technology options and expands our presence in the high-growth retail marine industry."

Markette's suite of marketing automation tools is a natural complement to the patented call-tracking and recording solutions developed and offered by CallSource during the past 12 years. Markette also has an established network of integration partners who use and resell the company's co-branded and private-label tracking solutions.

Michael Markette, who founded Markette Systems in 2003, joins CallSource as director of the company's Media and Advertising business unit. He brings more than 15 years' experience in marketing, sales and operations to the company. "I am excited to combine forces with CallSource," said Markette. "Our marine clients and reseller channel partners in particular will enjoy the customer-focused culture of CallSource and the company's unmatched ability to develop and introduce innovative solutions."

In addition, Markette offers a simplified call-tracking and lead-management solution that will now be available to CallSource integration partners. This solution provides an option for companies that wish to add the benefits of call tracking but do not require the advanced reports and features of the full CallSource solution.

About Markette Systems

Founded in January 2003 and based in Sammamish, Wash., the mission of Markette Systems is to help businesses and sales professionals generate more high-quality sales leads. The company offers call-tracking and marketing-automation solutions through a network of strategic integration partners and directly to clients in various industries, with a focus on automotive and marine retailers. Markette's solutions maximize its clients' existing lead- and call-management systems and enhance their core marketing and selling processes.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

Chuck Blum, former SEMA president, to head CallSource advisory board

Sat, 09 May 2009 02:06:26 -0700

CallSource expands commitment to automotive aftermarket industry; will showcase solutions at 2005 SEMA Show

WESTLAKE VILLAGE , CA, Oct. 20, 2005 — CallSource announced today that it has named Charles R. ("Chuck") Blum executive director of its Automotive Advisory Board. Blum is president emeritus of the Specialty Equipment Manufacturers Association (SEMA).

A 35-year veteran of the auto aftermarket and performance accessory industries, Blum served as SEMA's president and CEO from 1980 to 2002. In his new consulting role, Blum will assist CallSource with its sales and marketing efforts and provide guidance on the development of new solutions for the industry.

"CallSource first came to my attention through SEMA members who spoke highly of the company's reputation and attention to client service," said Blum. "I am pleased to join the CallSource team and believe my experience and industry relationships will help the company anticipate and respond to the needs of aftermarket manufacturers, suppliers and retailers."

CallSource to exhibit at SEMA Show

Blum will join CallSource at the 2005 SEMA Show in Las Vegas (Nov. 1-4), where the company will be a major exhibitor. CallSource will showcase its patented call-tracking, recording and reporting solutions, performance analysis and sales training programs, and call center services. The company's display at Central Hall Booth 24601 will feature meeting space aboard a 40-foot SkyDeck coach from Airstream™, a state-of-the-art mobile entertainment and conference center with a full-sized rooftop patio.

A SEMA member company, CallSource offers exclusive value packages to other members through an agreement with the association. Show exhibitors and attendees are encouraged to visit the CallSource booth to take advantage of additional savings programs available only during the show.

Solutions for the auto aftermarket

CallSource, which introduced call-tracking, recording and reporting technology to the business world more than a decade ago, is a major solutions provider to the aftermarket industry. Earlier this month, the company released a new geo-routing capability that allows manufacturers and retailers to publish a single toll-free or "vanity" phone number in their ads and have each call automatically ring to the store or distributor nearest the caller.

CallSource geo-routing instantly directs each inbound call to the business location nearest the caller, based on his or her phone number. This feature eliminates the need for national and regional advertisers to publish multiple locations and for customers to look them up. Every call is tracked in the client's CallSource reports, can be recorded for quality assurance and training, and can be reviewed and analyzed at the site or corporate level.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource adds key features to its call-tracking and recording solution

Sat, 09 May 2009 02:05:48 -0700

New geo-routing, expanded user tracking and improved self-provisioning tools help advertisers measure call response, convert more callers to customers

WESTLAKE VILLAGE , CA, Oct. 10, 2005 — CallSource announced today the latest release of its hosted call-tracking, recording and reporting solution, which introduces a geo-routing capability to allow advertisers to publish a single phone number and have each call automatically ring to the location nearest the caller. New support for employee reporting codes enables managers to more easily access and evaluate recorded calls handled by members of their sales and customer service teams. CallSource has also improved the flexibility and ease-of-use of its self-provisioning platform, a feature of particular interest to publishers and high-volume advertisers.

The new CallSource geo-routing capability enables advertisers to publish a single toll-free or "vanity" phone number in their national or regional ads and have each call automatically ring to the business location nearest the caller. "Advertisers who ask customers to call a hotline or visit a website for a list of locations are creating an extra, cumbersome step that discourages new business," said Jerry Feldman, CallSource founder and CEO. "In addition, many businesses today devote significant ad space to listing their multiple locations — valuable column inches that can now be better used to sell more products and services."

Geo-routing instantly directs each inbound call based on the caller's phone number, eliminating the need for advertisers to publish multiple locations and for customers to look them up. Every call is tracked in the client's CallSource reports, can be recorded for quality assurance and training, and can be reviewed and analyzed at the site and corporate level.

The latest CallSource software release also makes it more convenient for managers to sort and review calls handled by individual sales and customer-service representatives. After an inbound call is completed and the caller hangs up, the employee who took the call is prompted to input a personal ID code. This code is added to the database record of the call, enabling reviewers to separate and evaluate the performance of a specific call handler.

Improved access logs allow managers to see who in their organization is viewing online reports, listening to call recordings and receiving email reports — and how often. "Monitoring the level of utilization and frequency of report access enables our clients to maximize their call tracking investment," said Feldman. "Not only can our clients see exactly who called and in response to which ad, they can also see how consistently this data is being referenced and acted upon."

The CallSource Customer Care team provides ad-tracking phone numbers and sets up call routing for the majority of its tracking clients. For publishers and high-volume advertisers who prefer to manage their own tracking numbers, CallSource offers a recently expanded self-provisioning application. Self-provisioning users are able to create new campaigns, select tracking numbers and configure call routing assignments using this upgraded solution.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource sponsors NASCAR® driver Deborah Renshaw, BRH2 racing team

Sat, 09 May 2009 02:05:03 -0700

WESTLAKE VILLAGE, Calif., April 20, 2005 — CallSource announced today its sponsorship of NASCAR® driver Deborah Renshaw and her BHR2 racing team.

CallSource, which provides call tracking, performance analysis and employee training services, will be an associate sponsor for the remainder of the 2005 racing season and the primary sponsor of Renshaw's upcoming race at Lowe's Motor Speedway. Renshaw (www.deborahrenshaw.com) competes in the NASCAR Craftsman Truck Series as the driver of the #8 Dodge Ram.

"We're honored to support Deborah Renshaw and the BHR2 team," said CallSource CEO Jerry Feldman. "Deborah is one of the most promising drivers on the NASCAR circuit today, a charismatic personality and a talented businesswoman. We applaud NASCAR's commitment to improving diversity in the sport, and hope the resources of CallSource will help ensure Deborah has every opportunity to achieve her dream of becoming a racing champion."

A 28-year-old native of Bowling Green, Kentucky, Renshaw began her racing career in 1999, after earning a bachelor of business administration and an associate's degree in automotive marketing from Michigan's Northwood University. A graduate of the Lyn St. James Driver Development Program, (www.lynstjames.com) Renshaw entered the Craftsman Truck Series in 2004. She has earned three top-20 finishes in 18 total starts with a career-best finish of 15th at Martinsville Speedway in late October. At Darlington Raceway, she became the first woman to lead a lap in a Craftsman Truck Series race.

"We're excited to have CallSource come on board with us early in the racing year," said Renshaw. "The company and its employees have a lot of enthusiasm for this program and I think we will have a lot of fun together. As a team we look forward to representing CallSource in a professional manner and helping the company achieve its marketing and sales goals."

Renshaw and her team will next appear in action with CallSource as their newest sponsor April 30, 2005 at the Gateway International Raceway in St. Louis, Mo., for the running of the Dodge Ram Tough 200. CallSource will kick its sponsorship into high gear on May 20 at the Lowe's Tailgate 200 in Charlotte, N.C. There, the company will be showcased as the primary sponsor of Renshaw in her #8 Dodge truck, which will be customized for the race with prominent CallSource graphics.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

RVDA endorses CallSource tracking, reporting solution

Sat, 09 May 2009 02:03:22 -0700

WESTLAKE VILLAGE, CA, May 20, 2004 - The RV Assistance Corp. (RVAC) today announced that the National Recreation Vehicle Dealers Association (RVDA) has endorsed the Call Tracking and Reporting solution offered by CallSource, the inventor of call-management and customer information services.

Both the RVAC and the RVDA Boards of Directors reviewed the CallSource solution and approved this endorsement. CallSource's patented tracking and reporting tools enable dealers and manufacturers to validate the effectiveness of their advertising and capture caller information from each lead. In addition, CallSource offers technologies to record and review inbound calls, which enables companies to improve their response to customer inquiries and more consistently convert leads to sales.

Because the CallSource solution is affordable and can be implemented quickly without new software or hardware, users are able to realize a significant and immediate return on their investment.

"We are pleased to partner with CallSource to offer this state-of-the-art customer service solution to our members," said RVDA president Mike Molino. "Call tracking and reporting is another way RV dealers can offer first-class service to their customers and prospects."

CallSource has developed exclusive service packages and preferred pricing for RVDA members. To inquire about the CallSource Call Tracking and Reporting solution, RVDA members are invited to call (877) 292-4400.

About RVDA

The Recreation Vehicle Dealers Association www.rvda.org is the only national organization dedicated to supporting RV retailer's efforts through education, member services, industry leadership and market expansion programs. The RV Assistance Corporation, a subsidiary of RVDA, assists with the development of member benefits and develops additional revenue sources for the association.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource settles patent dispute with Who's Calling

Sat, 09 May 2009 02:02:55 -0700

CallSource acquires patent rights to call-tracking technology

WESTLAKE VILLAGE, CA, April 28, 2004 - CallSource announced today the settlement of a patent infringement lawsuit filed against the company by Who's Calling, Inc. in 2002. The settlement gives CallSource joint, undivided ownership of U.S. Patent No. 6,470,079, "System and Method for Real-Time Reporting of Advertising Effectiveness," originally issued to Who's Calling. The settlement also results in a permanent dismissal of the patent infringement suit.

Who's Calling obtained the patent in 2002. CallSource maintained that it had introduced the same process six years before the patent was issued. "We asserted all along that CallSource invented the technology," said Jerry Feldman, CallSource CEO. "Now that CallSource's ownership of the patent is resolved, all our energies are focused on developing the next generation of solutions and services for our valued customer."

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

SEMA receives exclusive member package

Sat, 09 May 2009 02:01:53 -0700

AGOURA HILLS, CA., November 3, 2003 - CallSource Inc., (www.CallSource.com) the national leader and innovator of Call Measurement, Tracking and Monitoring Technology announced today an exclusive bundled package of CallSource solutions available to SEMA member companies. This special package includes the following:

Five toll-free tracking lines
1,000 toll-free minutes
Digital call recording
Automatic name/address matching
All charts and graphs of inbound phone data
No hardware or software
All set-up fees are waived for SEMA member organizations
All information is available at the touch of a mouse from any Internet computer and seamlessly integrates with all phone systems.

"CallSource enables all SEMA members to conduct business more intelligently and market more effectively," states Ray Drysdale, Vice President of the Automotive Division of CallSource. "In order to serve SEMA member companies unique needs, we created a wholesale bundled SEMA member package for under $200.00 per month. Any SEMA member, regardless of size, can utilize this powerful technology at extreme savings. Today, thousands of automobile dealers and other industries now utilize this same technology."

ROI (Return on Investment) or ROM (Return on Marketing) is a paramount concern of todays business leaders at all levels. Measuring and quantifying the return of every dollar invested in marketing programs with extreme accuracy is now possible with CallSource telephony technology. The art of science can now be applied to direct marketing, including the ability to link sales and profits to the marketing investments that drove them.

About SEMA

SEMA represents the $27 billion specialty automotive industry. Founded in 1963, the trade association has 5,222 member companies. It is the authoritative source of research data, trends and market growth information for automakers and the specialty auto products industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger cars, minivans, trucks, SUVs and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA, 91765-3914; call 909/396-0289; or visit www.sema.org or www.enjoythedrive.com.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com